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Supermarket first for Australia

Google and Coles have collaborated to deliver the first 360-degree view of the inside of a store, the newly refurbished Coles Broadway. From today you will be able to click through from the street into the store and be able to tour all the new features, such as the in-store barista, Coles Kitchen, patisserie and market-style fresh produce section, onto the fishmonger and much more.

Maile Carnegie, Managing Director of Google Australia and New Zealand, said: “The way Australians think about retail has transformed over the past few years. Smartphones and tablets are now an everyday part of Australians’ lives, just like shopping. Coles has been able to fuse these worlds by using Google Business Photos to provide 360-degree imagery of the inside of a store.”

Google Business Photos allows business owners to publish panoramic photos of business interiors on Google Maps. This could present an exciting new angle for retailers to reach consumers.

Source: Coles

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